Thinking about launching your own cosmetic brand? This practical guide reveals how private label cosmetics really work: small batches, full customization, costs and timelines – all with the support of our artisanal Italian laboratory.
Reading time: 6 min
Contents
- Private label cosmetics: where to start
- From idea to laboratory: how we develop your line
- Small batches: flexibility for new brands and hotels
- Research, quality and Made in Italy excellence
- How much does private label cosmetic production cost?
- FAQ
Want to create your own private label cosmetic line? Here’s how to do it right
Private label cosmetics: where to start
Every successful product starts with a vision. Whether you’re planning to launch a private label skincare line for your brand, a boutique hotel, or a concept store, the first question is always: where do I begin?
At La Maga, we start by listening. We analyze your concept, intended use, and the sensory experience you want to offer. Then, together, we design the ideal formula and fragrance profile – all while ensuring compliance with the European Regulation (EC) No 1223/2009 on cosmetic products. The result is a line that reflects your brand identity, entirely produced in Italy.
From idea to laboratory: how we develop your cosmetics
Creating private label cosmetics means transforming an idea into a tangible formula. In our artisanal laboratory, we manage every step – from research and development to packaging compatibility tests, production, and final assembly.
We also specialize in small batch cosmetics, ideal for market testing or limited editions. As our founder Sara Marafatto often says:
“Every formula begins with an emotion. We turn it into textures, scents, and sensations that express the soul of those who choose us.”
– Sara Marafatto, Olfactory Artist & CEO of La Maga
Want to see how your idea could take shape? Talk to us or call +39 0422 331578.
Small batch cosmetics: flexibility for new brands and hotels
Small batch production gives you the freedom to start quickly, manage costs, and adjust your line based on real market feedback. It’s the ideal solution for:
- Emerging brands that want to stand out in a competitive market.
- Hotels, spas, and resorts looking for custom cosmetic products with their own signature identity.
- Retail chains and concept stores developing exclusive, limited-edition collections.
Lab tip: Start with 2–4 key products (e.g. cleanser, cream, serum, body lotion) and build a strong sensory consistency from the very beginning.
Let’s talk: request a consultation or call +39 0422 331578. We’ll help you define formulas, formats, and packaging that fit your positioning.
Research, quality and Made in Italy excellence
We are an artisanal yet structured private label cosmetic lab, combining certified raw materials with full in-house production. Every batch is traced, tested, and verified to guarantee quality and sensory coherence.
Everything happens in Italy – from the initial brief to final production. This ensures flexibility, faster lead times, and control at every stage. If you need coordinated product ranges (e.g. body care + hand care + amenities), we design the entire ecosystem to reflect your brand essence.
How much does private label cosmetic production cost?
Pricing depends on several factors: number of SKUs, formula complexity, packaging, and production quantity. Thanks to our small batch approach, we make high-quality private label production accessible to both new and established brands.
We prefer to define a tailor-made quote, because every project has its own story, ingredients, and ambitions. Write to us or call +39 0422 331578 – we’ll help you shape the most efficient plan for your goals and timing.
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FAQ
Can I start with small batch cosmetic production?
Yes. It’s one of our strengths – perfect for testing the market and scaling progressively.
How long does it take to get the first samples?
Usually between 4 and 8 weeks, depending on the complexity of the formulation and packaging requirements.
Do you also handle packaging and filling?
Yes, we manage packaging sourcing and filling internally to ensure full consistency with your brand identity.
Are all products fully Made in Italy?
Absolutely. Every phase – from formulation to production – takes place in our Italian laboratories.
Ready to turn your idea into a cosmetic line?
At La Maga, we stand by your side – from research and development to production and packaging. We place your brand identity at the heart of every formula and create a sensory experience that’s truly yours.
Let’s talk: tell us about your project or call +39 0422 331578.
