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Do you want to create a cosmetic line for your company but don’t know which laboratory to trust?
This is a question we hear often at La Maga. Choosing the wrong cosmetic laboratory can mean wasted time, budget and credibility. Poorly customized formulas, products too similar to what already exists, results that fail to reflect the true identity of the brand.
At La Maga, we work to prevent exactly this.
In our cosmetic laboratory, we support companies in developing real, tangible skincare products, designed in our cosmetic laboratory, entirely Made in Italy.
Want to understand if your project is ready to enter the laboratory?
Tel. +39 0422 331578
Or fill out the contact form.
Table of contents
- Why the cosmetic laboratory is the heart of every project
- Private label cosmetic laboratory: what we actually produce
- Custom formulations of creams and cleansers
- Cosmetics with your brand: identity, formula, positioning
- From laboratory to market: production and packaging
- FAQ about cosmetic laboratories
Why the cosmetic laboratory is the heart of every project
When a company decides to create its own cosmetic line, the real difference is not just the idea. It is the cosmetic laboratory that turns that idea into a concrete, safe product ready for the market.
In our daily work, we often meet brands with a clear vision but without a technical partner capable of developing formulas aligned with positioning and consumer expectations. For us, a cosmetic laboratory is a strategic ally: it interprets the brand, translates it into formulas, and makes it tangible.
Private label cosmetic laboratory: what we actually produce
In our private label cosmetic laboratory, we develop and manufacture skincare and personal hygiene products for companies that want to stand out with a recognizable product line.
Specifically, we produce:
- custom body creams;
- lotions and serums for skin care;
- body and facial cleansers;
- private label personal hygiene solutions (including daily cleansing products);
- dedicated fragrances for personal care products.
“The laboratory is where ideas take shape. Every cream and every cleanser must be designed to deliver a real experience, not just a function.”
Sara Marafatto – Olfactory Artist at La Maga
We always start with an initial assessment: target audience, sales channel, positioning and product goals. Only then do we move into formulation.
Custom formulations of creams and cleansers
When we talk about a custom cosmetic laboratory, we mean a concrete approach: formulas developed from scratch to create products that truly perform and remain consistent with the brand.
In our laboratory, we formulate creams, lotions and serums for body care by combining:
- innovative textures;
- carefully selected raw materials with proven benefits;
- light, harmonious fragrances for a recognizable sensory experience.
For body and facial cleansers, we focus on gentle yet effective formulas, enriched with selected ingredients and active components to ensure deep, skin-respecting cleansing. The same applies to private label personal hygiene solutions, designed according to each client’s needs.
“A good formula is felt on the skin, but above all it stays in the memory of the person who uses it. Sensory quality is not a detail; it is part of the value.”
Sara Marafatto
Cosmetics with your brand: identity, formula, positioning
Creating cosmetics with your own brand means bringing products to market that truly speak for your company. That is why we work on three levels, always together with the client:
- technical: safe, stable and high-performing formulas;
- sensory: textures and fragrances aligned with the desired experience;
- strategic: products consistent with market positioning and price point.
Whether you want to launch a line of body creams, cleansers or personal hygiene products, the goal is not simply “to make a cosmetic”. The goal is to build a recognizable, scalable product with consistent quality.
From laboratory to market: production and packaging
A laboratory for creating cosmetics cannot stop at formulation alone. If the objective is market entry, an integrated process is essential.
At La Maga, we also manage:
- industrial-scale production;
- filling and packaging;
- packaging support;
- coordination between aesthetics, functionality and production processes.
This approach reduces complexity, time and margins of error, because the brand works with a single partner and follows a streamlined path. Learn more here: cosmetic contract manufacturing.
Are you evaluating a cosmetic laboratory to launch your line?
Tel. +39 0422 331578
Or request a consultation.
FAQ about cosmetic laboratories
Does a cosmetic laboratory offer private label manufacturing?
Yes. A structured cosmetic laboratory develops private label products by creating custom formulas and managing controlled production processes.
Is it possible to create cosmetics with your own brand?
Yes. You can create cosmetics with your own brand by working on identity, formulation and positioning. At La Maga, we develop fully customized private label lines.
Does a cosmetic laboratory also handle production and packaging?
Yes. A cosmetic laboratory can manage both production and packaging, coordinating all operational phases to deliver a finished product ready for market.
Can a cosmetic laboratory manage the entire project from formula to finished product?
Yes. This is one of the key advantages: having a single partner handling development, production, filling and packaging support.
Conclusion
Choosing the right cosmetic laboratory means knowing exactly what kind of products will be created. At La Maga, we turn ideas into custom creams, cleansers and private label cosmetics, ready to enter the market with a clear and recognizable identity.
Want to start from the right place?
Tel. +39 0422 331578
Talk to the La Maga team
